I pulled some examples that I felt were good and bad packaging design.
1. Tide to Go!
Overall, I feel this product consists of gre
at functionality, structure, and design.
This product is convienent because it is small enough to
fit in a bag of some sort and included a tip that not only spits out a mixture of detergent and water but is fit to be used as a device to take out the stain! The packaging is not so bad, the colors are great and still includes the original logo!
2. Cool Whip
Cool Whip came out with a new package design but still kept their old feel.I like the fact that instead of the old design where you had to scoop out the whip, you can now just spread it without using any utensils. I think the top to the can is clever and helps with their design! Cool Whip has re-designed with structure and functionality, that's for sure!
3. Sierra Mist
Sierra Mist now has a simpler packaging design but enhances the name of the product by using a larger type size for MIST!I like the nature feel of the new look. The way they designed the "MIST" to actually look like mist is also a plus!
1. Burger King
I found this Burger King logo on one of their paper bags. Can you say press check? As you can see the logo bleeds in the wrong ways and I also feel this logo should be re-design since it's looking a little out dated!
2. Horizon Organic Milk
First off, this packaging seems a bit kiddish for an organic product with the cow logo and the color scheme! I'm not fond of the typestyles, their size ranges and ...
